Return on investment is key in your direct marketing efforts. Every marketing campaign that is launched has the potential to inform your subsequent campaigns, allowing your campaigns to get more segmented and targeted over time. To help our clients realize these improvements, Sharpdots offers marketing campaign tools that generate actionable data: information that will help you find your customers and get the right message to them.
Features
Personalized URL
Provide each of your customers with a personalized web address, allowing for customer specific messages to be delivered.
Personalized Emails
Successful marketing requires multiple channels. Reinforce your direct mail campaigns with Email campaigns. The same power of Personalized URLs and Landing Pages can be leveraged using a purely electronic format.
Landing Pages
Make your marketing content relevant. Landing pages based in Personalized URLs allow for content that capture the attention of your customer. Show them their previous order with the ability to reorder, suggest comparable products based on order history, or feed articles of interest specific to your customers activity.
Intelligent Barcode Tracking
This feature of the US Postal Service allows for accurate tracking of direct mail delivery. You can be notified when your customer receives your mailer and follow up the same day, greatly increasing the effectiveness of your campaign.
Interactive Direct Mail
Your campaign cannot stop at your direct mailer! Connect your customers to internet based channels through your direct mail piece. This allows you to collect vital data on your customers to help serve them better.
Track Responses
Track responses not only in your campaign, but through to your website. Get qualitative feedback from your customers through surveys, contact information validation or conversion of an order to our ecommerce site.
Boost Responses
Get the most out of your existing data and build on it with each and every campaign. With your existing customer data or a purchase list, you can segment your customers to deliver the appropriate message to the right message.
Data Leveraging
Boost responses and measure level of interest. Inform your customers of products and content specific to their behavior or buying history. Suggest comparable products or services to create higher probability of interest in your message.
Results Reporting
Review a comprehensive set of reports instantly. The moment your customers visit their Personalized URL, you will be able to see their name, and any responses they provide, including survey results, responses by demographics, click through to your website and more. View broad results for the entire campaign list or specific responses from individual customers. The data collected in these results is key to making increasingly intelligent marketing campaigns, as it provides greater capacity to segment your list and driving more relevant content in future campaigns.
CRM / Contact Management
This feature of the US Postal Service allows for accurate tracking of direct mail delivery. You can be notified when your customer receives your mailer and follow up the same day, greatly increasing the effectiveness of your campaign.